Lusha plans and pricing in 2026
Everything in this table comes from lusha.com/pricing as it reads in early October 2026. The page has a credit slider, so Pro and Premium are "from" prices: move the slider and both the credits and the price go up. Prices are per month on yearly billing, and the plan price already includes the seats listed.
| Plan | Per month, billed yearly | Per year | Credits | Seats included | Per credit |
|---|---|---|---|---|---|
| Free | $0 | $0 | 40 a month | 1 | n/a |
| Starter | $37.45 | $449.40 | 4,800 a year | 1 | 9.4 cents |
| Pro | From $52.45 | $629.40 | 7,200 a year | 2 | 8.7 cents |
| Pro, top of slider | $174.95 | $2,099.40 | 24,000 a year | 2 | 8.7 cents |
| Premium | From $299.95 | $3,599.40 | 40,800 a year | 5 | 8.8 cents |
| Scale | Custom | Custom | Custom | Custom | 50%+ off per credit, per Lusha |
Premium goes higher too. Amplemarket's May 2026 breakdown recorded Premium slider steps at $348.70 a month for 48,000 credits, $494.95 for 72,000 and $644.95 for 96,000. Those figures match the base prices on Lusha's page today, so they are a fair guide to the upper tiers.
What each tier adds matters more than the price step. Starter brings bulk enrichment and lookalikes. Pro is where CSV enrichment, the full API, webhooks and signals start. Premium adds team management, credit allocation between reps and API Advanced. Scale adds SSO and a dedicated success team, and Lusha says it comes with 50% or more off the price per credit.
How much does Lusha cost per month?
On yearly billing, $37.45 for one person on Starter, $52.45 for a two-seat Pro account at the lowest credit level, and $299.95 for a five-seat Premium account. Paying month to month costs more. Lusha advertises yearly billing as 25% off, which puts Starter at roughly $50 a month if you pay monthly; we worked that out from the discount, it is not a number Lusha prints.
The billing choice also changes what happens to unused credits. On monthly plans Lusha rolls unused credits over, up to twice the monthly allowance, for as long as you stay subscribed. On yearly plans every credit is granted on day one and anything left at the end of the year resets to zero. A team that front-loads a yearly plan and then has a slow quarter loses those credits.
How do Lusha credits work?
A credit is Lusha's unit for almost everything. The credits breakdown on its pricing page lists these costs:
| Action | Credits |
|---|---|
| Reveal a verified email | 1 per email |
| Reveal a phone number | 5 per number |
| Export to CSV | 1 per 1 to 25 results |
| Export to CRM | 1 per record |
| API call | 1 per 1 to 25 results |
| Signals or premium data point | 1 per data point |
| Buyer intent topic | 1 per company or contact |
| Conversation intelligence | 8 per recorded call |
Two lines are easy to miss. Pushing a contact to your CRM is listed as its own credit per record, and CSV exports and API calls are charged per batch of up to 25 results. As we read the table, a team that reveals an email and then sends that contact to HubSpot or Salesforce spends 2 credits, not 1. Ask Lusha to confirm how your plan counts it before you size the credit bundle.
Lusha's public pricing has changed shape within the past year, and older reviews quote per-user prices of $29.90 and $69.90 that no longer appear on the page. If your team tracks vendor prices for renewals, a competitor monitoring tool that tracks prices and page changes saves you from negotiating against last year's numbers.
What one usable email really costs on Lusha
Take Pro at its base: $629.40 a year for 7,200 credits, or 8.7 cents a credit. Assume your reps only need email, which is true for most cold email teams, and that every revealed email is then exported to your CRM. Now allow for some revealed addresses bouncing anyway, because no database stays current for long.
| Usable emails per 100 revealed | Reveal only | Reveal plus CRM export |
|---|---|---|
| 95 | $0.092 | $0.184 |
| 85 | $0.103 | $0.206 |
| 75 | $0.117 | $0.233 |
That is cheaper than most full contact databases. Apollo and RocketReach land in a similar range, and Seamless.AI far above it. It is still about twice what a pay-per-result finder costs: on our Starter plan a verified work email is 4.9 cents, on Growth about 3 cents, the native HubSpot, Pipedrive and Salesforce push on Growth uses no extra credit, and unconfirmed or not-found rows are not billed at all.
Lusha seats and team pricing
The current page prices plans, not people. Starter is one seat, Pro includes two and Premium includes five. Lusha's FAQ says teams larger than five users should talk to sales, which in practice means Scale and a custom contract. Third-party benchmarks give a sense of where those land: Landbase cites a Vendr list price of $37,482 for a 25-seat Scale deal, and Amplemarket estimates about $14,600 a year for a five-person email-only team.
For a sales team of three to five that mostly emails, Premium's 40,800 credits are generous. For the same team buying Lusha mainly for direct dials, the 5 credits per phone shrink that to about 8,000 numbers a year, which is where most teams end up on a bigger slider step.
Lusha compared with other email tools
Lusha sits with the contact databases. The fair comparison depends on whether you need phones and discovery, or only the email column filled.
| Tool | Entry price | What a credit or result buys | Billing |
|---|---|---|---|
| Lusha | $37.45 a month yearly, 4,800 credits | Email 1 credit, phone 5, CRM export 1 per record | Monthly or yearly |
| Apollo | $49 per seat a month yearly | Email 1 credit, mobile 8 | Monthly or yearly |
| RocketReach | $19 to $33 per seat a month yearly | Lookups unlimited on annual, exports capped | Monthly or yearly |
| Seamless.AI | Quote only, Basic reported at $147 a month yearly | One contact researched, spent even if wrong | Mostly annual |
| EmailExtractor | $49 a month, 1,000 verified finds | One verified work email, nothing billed otherwise | Monthly |
The other tools' figures come from our breakdowns, each read from the vendor's own page: Apollo io pricing, RocketReach pricing and Seamless AI pricing. We do not sell phone numbers, so if direct dials are why you are looking at Lusha, we are not a replacement for that part. For email-only teams, the Lusha alternative page puts the cost per email of each plan next to ours.
Is Lusha worth the money?
Your reps prospect from LinkedIn with the browser extension, call as often as they email, and want phones, intent topics and a sequencer in one place. Two to five seats, one budget owner, and someone who will use the credits before the yearly reset.
Your team already knows who to contact and only needs the right work email, verified, in the CRM. You want to pay monthly per confirmed address and keep catch-all and bounced rows off the bill. Start with the email finder by name, use the LinkedIn email finder when the names come from profiles, or upload a lead file to the email enrichment tool.
Lusha pricing questions
How much does Lusha cost per month?
On yearly billing Lusha's pricing page shows Starter at $37.45 a month for 4,800 credits a year, Pro from $52.45 a month for 7,200 credits and Premium from $299.95 a month for 40,800 credits. Higher credit volumes raise the price. Paying monthly costs more, because Lusha says yearly billing is 25% off.
Is Lusha free?
Lusha has a free plan with 40 credits a month, one seat and no credit card. Forty credits reveal 40 emails or 8 phone numbers, since a phone costs 5 credits. It is enough to test data quality on a handful of accounts, not to run a weekly outbound list.
Does Lusha have a free trial?
Lusha has no time-limited trial of the paid plans. It offers a permanent free plan instead: 40 credits a month and one seat, with no card required. That is enough to check data quality on a few accounts before you pay. Paid plans start at $37.45 a month for Starter on yearly billing, with 4,800 credits a year.
How do Lusha credits work?
Revealing a verified email costs 1 credit and a phone number costs 5. Exports and API calls also use credits: Lusha lists CSV export at 1 credit per 1 to 25 results and CRM export at 1 credit per record. On yearly plans all credits arrive up front and reset at the end of the year.
Is Lusha priced per user?
Not on the current page. Plans are priced by credit volume and include seats: Starter has 1 seat, Pro includes 2 and Premium includes 5. Lusha's FAQ sends teams larger than five users to sales, and the custom Scale plan sets seats and credits per contract.
Does Lusha have an API, and what does it cost?
Yes. Free and Starter get the API with strict rate limits, Pro adds the full API and webhooks, and Premium adds API Advanced. There is no separate API fee: each API call uses 1 credit per 1 to 25 results, plus the credits for any emails or phones revealed.
What is a cheaper alternative to Lusha for emails only?
If your team only needs verified work emails for people it already picked, a per-result finder usually costs less per usable address. We bill only verified addresses, from $49 a month for 1,000 verified finds, monthly, with unconfirmed and not-found rows free. We do not sell phone numbers.
Already have contacts from a database and worried about bounces? Bulk email verification drops the rows on dead domains, disposable domains and typos from an exported list before a sequence, and the same upload works for a Lusha export. Working in Salesforce? The Salesforce email finder pushes verified addresses straight into your Leads.